/* Shared silk geometry and SEO illustrations, scoped away from the approved hero. */
.ww-section { padding-block: 104px; }
.ww-section-tag::before { background: #C1121F; }
.ww-philosophy .ww-section-tag::before { display: block; }
.ww-quiet-link a { border-color: #643039; }
.ww-quiet-link a span, .ww-service-row h3 a span, .ww-overview-card a span { color: #DB5D68; font-family: Inter, sans-serif; font-size: 15px; font-weight: 400; }
.ww-quiet-link a:hover, .ww-quiet-link a:focus-visible { border-color: #D73C4B; }
.ww-section a { transition: color .2s, border-color .2s; }
.ww-section a:hover { color: #F5F5F5; }
.ww-prose strong { color: #F5F5F5; font-weight: 500; }
.ww-approach-layout { grid-template-columns: 1fr 1fr; gap: 96px; align-items: center; }
.ww-prose > .ww-quiet-link { margin-top: 30px; }
.ww-prose .ww-quiet-link { font-size: 12px; }
.ww-approach-canvas.ww-listen-flow { position: relative; display: grid; grid-template-columns: repeat(12, 1fr); gap: 22px 0; margin-top: 0 !important; padding: 18px 32px 18px 0; }
.ww-approach-canvas .ww-listen-step { grid-column: 1 / 10; position: relative; border: 1px solid #35353B; border-left-color: #88414A; background: linear-gradient(120deg, #1B1B2080, #101013); padding: 19px 25px; min-height: 116px; box-shadow: 0 12px 30px #00000018; }
.ww-approach-canvas .ww-listen-step:nth-child(2) { grid-column: 2 / 11; }
.ww-approach-canvas .ww-listen-step:nth-child(3) { grid-column: 3 / 12; }
.ww-approach-canvas .ww-listen-step::after { display: none; }
.ww-approach-canvas h3 { font-size: 31px; line-height: 1.15; }
.ww-approach-canvas p { font-size: 12px; margin-top: 9px; line-height: 1.7; }
.ww-local-thread { position: absolute; inset: 0; width: 100%; height: 100%; overflow: visible; pointer-events: none; }
.ww-local-thread path { fill: none; stroke: #C1121F; stroke-width: 1.2; stroke-opacity: .8; vector-effect: non-scaling-stroke; }
.ww-monthly { padding: 4px 0 0; }
.ww-monthly .ww-monthly-word { font-size: 64px; }
.ww-monthly .ww-monthly-lead { margin-top: 14px; margin-bottom: 24px; font-size: 17px; }
.ww-review-visual { position: relative; padding: 22px 28px 25px; margin-block: 24px !important; border: 1px solid #35353B; background: linear-gradient(140deg, #24242880, #111114); }
.ww-review-visual::before { content: ''; position: absolute; left: 28px; top: 69px; bottom: 39px; width: 1px; background: #7E2630; }
.ww-review-visual .ww-review-label { font-size: 9px; letter-spacing: .18em; color: #B9B9C2; margin-bottom: 23px; }
.ww-review-visual .ww-review-question { position: relative; padding-left: 25px; margin-top: 15px; font-size: 14px; color: #F5F5F5; }
.ww-review-question::before { content: ''; position: absolute; width: 6px; height: 6px; border: 1px solid #D45560; background: #151518; left: -3px; top: 10px; transform: rotate(45deg); }
.ww-services-intro { align-items: center; }
.ww-service-hub { position: relative; margin-top: 48px !important; border: 1px solid #35353B; border-left: 2px solid #C1121F; padding: 26px 90px 25px 30px; background: linear-gradient(110deg, #24242890, #121215); }
.ww-service-hub::after { content: ''; position: absolute; width: 40px; height: 40px; right: 30px; top: 50%; transform: translateY(-50%); background: url('../art/widow-mark.svg') center / contain no-repeat; }
.ww-service-hub .ww-hub-label { font-size: 9px; letter-spacing: .18em; color: #B9B9C2; margin-bottom: 12px; }
.ww-service-hub h3 { font-size: 37px; line-height: 1.1; letter-spacing: -.025em; }
.ww-service-hub .ww-hub-note { margin-top: 12px; font-size: 12px; color: #B9B9C2; }
.ww-service-list { margin-top: 0 !important; position: relative; padding-left: 58px; }
.ww-service-list::before { content: ''; position: absolute; top: 0; bottom: 70px; left: 20px; width: 1px; background: linear-gradient(#A3323D, #35353B); }
.ww-service-row { position: relative; gap: 56px; grid-template-columns: 1fr 1.1fr; }
.ww-service-row:first-child { border-top: 0; }
.ww-service-row::before { content: ''; position: absolute; width: 32px; height: 40px; left: -54px; top: 30px; background: #0B0B0D center / contain no-repeat; }
.ww-service-row.ww-area-technical-seo::before { background-image: url('../art/glyph-technical.svg'); }
.ww-service-row.ww-area-on-page-seo::before { background-image: url('../art/glyph-on-page.svg'); }
.ww-service-row.ww-area-local-seo::before { background-image: url('../art/glyph-local.svg'); }
.ww-service-row.ww-area-ai-search-visibility::before { background-image: url('../art/glyph-ai.svg'); }
.ww-service-row h3 a { text-decoration: none; display: inline-flex; gap: 18px; align-items: baseline; }
.ww-service-row:hover { border-color: #643039; }
.ww-illustration { margin: 0; }
.ww-illustration img { display: block; width: 100%; height: auto; }
.ww-illustration .wp-element-caption { color: #B9B9C2; font-family: Inter, sans-serif; font-size: 11px; line-height: 1.7; text-align: left; margin-top: 14px; }
.ww-process-art { max-width: 520px; margin-top: 38px !important; }
.ww-process-art img { aspect-ratio: auto 600 / 410; }
.ww-process-art .wp-element-caption { padding-left: 12px; }
.ww-process-steps li { border-color: #35353B; }
.ww-process-steps li::marker { color: #DE6973; }
.ww-next-links .ww-quiet-link { margin-top: 0 !important; }
/* Services detail page, keeping text and all illustrative captions native. */
.ww-page-hero { padding-top: 105px; padding-bottom: 75px; }
.ww-page-title { margin: 0; font-family: Newsreader, Georgia, serif; font-size: clamp(62px, 7vw, 108px); letter-spacing: -.055em; line-height: 1.02; font-weight: 400; max-width: 1100px; }
.ww-page-hero .ww-page-intro { max-width: 640px; font-size: 17px; line-height: 1.85; color: #B9B9C2; margin-top: 34px; }
.ww-service-overview { padding-top: 30px; padding-bottom: 100px; }
.ww-overview-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 18px; }
.ww-overview-card { position: relative; padding: 30px; border: 1px solid #35353B; background: linear-gradient(135deg, #1A1A1F70, #0D0D10); }
.ww-overview-card h2, .ww-overview-card h3 { font-size: 32px; line-height: 1.25; letter-spacing: -.025em; }
.ww-overview-card a { text-decoration: none; display: flex; justify-content: space-between; align-items: baseline; gap: 20px; }
.ww-overview-card p { color: #B9B9C2; margin-top: 18px; font-size: 14px; line-height: 1.85; max-width: 490px; }
.ww-overview-card:hover { border-color: #643039; }
.ww-scope { border-top: 1px solid #35353B; }
.ww-scope .ww-scope-statement { color: #F5F5F5; font-size: 18px; max-width: 330px; margin-top: 25px; }
.ww-service-detail { border-top: 1px solid #242428; }
.ww-detail-layout { align-items: center; gap: 85px; grid-template-columns: 1fr 1fr; }
.ww-detail-copy .ww-section-title { font-size: clamp(40px, 3.7vw, 58px); }
.ww-detail-copy .ww-section-tag { padding-left: 0; }
.ww-detail-copy .ww-section-tag::before { display: none; }
.ww-detail-copy > .ww-detail-label { margin-top: 28px; margin-bottom: 14px; color: #F5F5F5; font-size: 12px; }
.ww-detail-copy ul { padding-left: 18px; color: #B9B9C2; font-size: 14px; line-height: 1.85; }
.ww-detail-copy li { margin-bottom: 10px; padding-left: 5px; }
.ww-detail-copy li::marker { color: #C95460; }
.ww-detail-copy .ww-detail-note { margin-top: 22px; font-size: 12px; }
.ww-detail-reverse .ww-detail-copy { order: 2; }
.ww-detail-reverse .ww-detail-art { order: 1; }
.ww-detail-art .wp-element-caption { margin-left: 28px; max-width: 470px; }
.ww-detail-art img { aspect-ratio: auto 600 / 420; }
.ww-working-together { border-top: 1px solid #35353B; }
.ww-working-notes h3 { font-size: 31px; line-height: 1.2; }
.ww-working-notes p { margin-top: 20px; }
.ww-working-notes p + h3 { margin-top: 42px; }
.ww-nav .wp-block-navigation a { border-color: transparent; }
.ww-nav .wp-block-navigation a[aria-current='page'] { border-color: #C1121F; }
.ww-nav .wp-block-navigation a:hover { border-color: #643039; }
@media (max-width: 1000px) {
  .ww-approach-layout { grid-template-columns: 1fr; gap: 48px; }
  .ww-approach-canvas { width: min(100%, 600px); margin-inline: auto; }
  .ww-approach-canvas .ww-listen-step { grid-column: 1 / 10; }
  .ww-detail-layout { gap: 40px; }
  .ww-overview-card { padding: 25px; }
  .ww-detail-copy .ww-section-title { font-size: 40px; }
}
@media (max-width: 700px) {
  .ww-section { padding-block: 82px; }
  .ww-approach-canvas.ww-listen-flow { gap: 20px 0; padding-right: 24px; }
  .ww-approach-canvas .ww-listen-step { padding: 18px 18px; grid-column: 1 / 11; min-height: 115px; }
  .ww-approach-canvas .ww-listen-step:nth-child(2) { grid-column: 2 / 12; }
  .ww-approach-canvas .ww-listen-step:nth-child(3) { grid-column: 3 / 13; }
  .ww-approach-canvas h3 { font-size: 29px; }
  .ww-approach-canvas p { font-size: 12px; }
  .ww-monthly { padding: 12px 0 0; margin-top: 0 !important; }
  .ww-monthly .ww-monthly-word { font-size: 55px; }
  .ww-monthly .ww-monthly-lead { margin-top: 14px; font-size: 17px; }
  .ww-review-visual { padding: 20px 24px 23px; }
  .ww-review-visual::before { left: 24px; }
  .ww-service-hub { padding: 25px 65px 25px 20px; }
  .ww-service-hub::after { right: 16px; width: 32px; height: 32px; }
  .ww-service-hub h3 { font-size: 31px; }
  .ww-service-hub .ww-hub-label { font-size: 8px; }
  .ww-service-list { padding-left: 44px; }
  .ww-service-list::before { left: 12px; }
  .ww-service-row::before { left: -45px; width: 28px; }
  .ww-service-row { gap: 14px; grid-template-columns: 1fr; }
  .ww-service-row h3 { font-size: 27px; }
  .ww-service-row h3 a { gap: 10px; }
  .ww-service-row p { font-size: 13px; }
  .ww-process-art { margin-top: 28px !important; }
  .ww-next .ww-next-links { gap: 30px; }
  .ww-page-hero { padding-top: 58px; padding-bottom: 45px; }
  .ww-page-title { font-size: clamp(49px, 12vw, 72px); }
  .ww-page-hero .ww-page-intro { font-size: 15px; margin-top: 28px; }
  .ww-service-overview { padding-top: 20px; padding-bottom: 70px; }
  .ww-overview-grid { grid-template-columns: 1fr; gap: 14px; }
  .ww-overview-card h2, .ww-overview-card h3 { font-size: 28px; }
  .ww-overview-card p { font-size: 13px; }
  .ww-detail-layout { grid-template-columns: 1fr; gap: 36px; }
  .ww-detail-reverse .ww-detail-copy, .ww-detail-reverse .ww-detail-art { order: initial; }
  .ww-detail-copy .ww-section-title { font-size: 39px; }
  .ww-detail-copy ul { font-size: 13px; }
  .ww-detail-art .wp-element-caption { margin-left: 10px; }
}
@media (prefers-reduced-motion: reduce) {
  .ww-section a { transition: none; }
}